Red Bull x Woolworths.
Open Australian to win box seats to the Australian Open
Coopers Brewery took centre court again as the Official Beer Partner of the Australian Open, giving tennis-goers the chance to enjoy an Australian beer at the Australian Open.
Coopers engaged KO via Premium Beverages to develop a basic single promotion giving away box seats to this quintessential Aussie event. The promo featured standard functionality including receipt uploader in the front end, and a randomised prize draw system in the back end.